The Permian competition tightens: pruning, agentic browsers, and the energy bill becomes law.
February 2026 doesn’t feel like a month of flashy invention. It feels like a month of selection.
Not the Cambrian chaos of 2025—new architectures every week, new “god models” proclaimed hourly—but the colder logic of the Permian: ecosystems that have grown too loud, too expensive, and too confusing beginning to prune themselves. The question the market is asking is no longer How smart is it? but Can it run, reliably, inside a business, at scale, without blowing up the budget—or the brand?
The most symbolic signal arrives with a date stamped on it: 13 February 2026. On that day, OpenAI says it will retire multiple older ChatGPT models—including GPT-4o, GPT-4.1, GPT-4.1 mini, and o4-mini—from the ChatGPT experience (while keeping API availability unchanged).¹² (OpenAI Help Center)
This is what maturity looks like in AI: fewer “species” on the surface, more routing and orchestration underneath. A shift from a model zoo to a default system.
1) The great pruning: from model menus to a single experience
For much of 2024 and 2025, the user experience of frontier AI resembled a restaurant with an ever-expanding tasting menu: choose your model, choose your reasoning mode, choose your price-performance compromise—then hope your choice doesn’t sabotage the output.
The retirement notice is an explicit rejection of that era. The public message is simple—older models are being deprecated in ChatGPT on 13 February 2026—yet the subtext is strategic: reduce fragmentation, simplify the product, and focus engineering effort where it matters most.¹² (OpenAI Help Center)
In plain terms: the vendors are done letting users “drive the gearbox.” Routing—automatic switching between fast, cheap responses and slower, deeper reasoning—has become the default design pattern. And pruning is the price of that clarity.
This is not merely UX housekeeping. It is a compute decision. Every “extra” model kept alive is an operational burden: evaluation, monitoring, safety tuning, regression testing, customer expectation management. Consolidation is not just tidiness; it is survival.
2) The agent leaves the chat window: the browser becomes the new battleground
If consolidation is February’s quiet headline, agency is the loud one.
In the last few years, we’ve watched LLMs move from autocomplete to conversation. Now the frontier is shifting again—from conversation to execution. The place this shift becomes most visible is the browser: the interface that sits atop research, commerce, admin, travel, forms, subscriptions, and the ordinary friction of modern life.
Google has now formalised that direction with Gemini-powered “auto browse” capabilities in Chrome—an agent designed to perform multi-step browsing tasks, fill forms, compare products, and carry context across tabs and services.⁶ (blog.google)
The technical detail that matters here isn’t the flashy demo. It’s the permissions layer. Google’s description makes clear that, with user permission, auto browse can draw on tools like password management to complete tasks behind logins.⁶ (blog.google) That’s a meaningful threshold: an agent that can act in authenticated spaces is no longer a summariser. It is an operator.
This is also why the browser race is becoming geopolitical and commercial. A browser is not just a window on the web; it is the gatekeeper of intent. If an agent sits between you and the internet, it can reorder the world—what you read, what you buy, what you trust, which brands you see, which creators you reward, which “facts” reach you first.
The competitive field is already forming. Perplexity AI is openly marketing Comet as an “AI browser that acts as a personal assistant,” explicitly pitching task automation and web research as native browsing behaviour.⁸ (Perplexity AI)
This is the Permian logic again: the battle shifts upward in the stack—from model architecture to distribution. Whoever owns the agent layer can commoditise the raw models beneath it.
3) From chatbot to coworker: the enterprise UI becomes “pluginised” agency
The consumer browser war is the public theatre. The enterprise is where the money is made—and where agency becomes less glamorous and more consequential.
Anthropic is pushing hard into that terrain. Its “Cowork” initiative is framed as “Claude Code for the rest of your work”—a move that explicitly aims to translate developer-grade agentic capability into everyday organisational workflows.⁹ (Claude)
And the enterprise pathway is being “pluginised.” Reporting this month highlights Cowork plugins intended to customise AI agents into specific roles—productivity, support, analysis, domain work—so that companies can build repeatable, governable AI collaborators rather than one-off chat sessions.¹⁰ (Axios)
This is a subtle but decisive change. The promise is no longer “ask the model anything.” It is: embed an agent into the organs of work—documents, inboxes, dashboards, CRMs—then give it enough structure to behave like a reliable employee.
The question is whether these systems can earn trust under pressure. Every organisation wants an intern who never sleeps. Very few can tolerate an intern who hallucinates.
4) Benchmarks are being replaced by work trials
You can feel the industry’s fatigue with the leaderboard era. Not because benchmarks don’t matter—they do—but because they don’t answer the question executives now care about:
Can the system do the job, end to end, at an acceptable error rate, with accountable cost?
OpenAI’s GPT-5.2 positioning leans into exactly that. The framing is “professional work and long-running agents,” with emphasis on knowledge-work tasks and productivity artefacts rather than toy problems.³ (OpenAI)
The emergence of GPT-5.2-Codex continues the same arc: the coding agent narrative is no longer “write functions.” It is “operate inside real environments, find bugs, patch, test, ship.”⁴ (OpenAI)
And the competitive pressure behind these releases has been reported in unusually blunt terms. Reuters described GPT-5.2 as emerging after an internal “code red” push—an industrial sprint response to competition, not a leisurely research cadence.⁵ (Reuters)
This is what the Permian competition does: it narrows the definition of progress. A 0.3-point benchmark gain is less valuable than a 20% reduction in failure rate when booking travel, generating invoices, or handling compliance paperwork. The winners of 2026 will not be the models that can solve the hardest puzzle. They will be the systems that don’t break on Tuesday at 3pm.
5) Commerce is the next choke point: agents at checkout
Once an agent can browse, compare, decide, and purchase, we are no longer discussing a search engine. We are discussing a new layer of economic power.
The Financial Times has captured this inflection through retail: shopping chatbots—explicitly called “agentic AI”—are beginning to threaten traditional ecommerce structures by compressing discovery and decision-making into a single mediated recommendation.¹¹ (Financial Times)
This is not merely a convenience story. It’s a revenue story.
If AI agents handle product selection, they can bypass the retail media ecosystem built on advertising and sponsored placement. The money flows change. And so does the politics: privacy, fraud risk, product manipulation, and the quiet emergence of algorithmic gatekeepers deciding what counts as “best value.”
Here the Perplexity thread becomes revealing. Reuters reports a major cloud deal: a three-year, $750 million agreement with Microsoft Azure, reportedly enabling Perplexity to scale model sourcing and deployment while still maintaining AWS as a preferred provider.¹² (Reuters)
The detail that should make everyone sit up is not the number. It’s the implication: the “agent layer” is expensive enough—and strategically valuable enough—to justify nine-figure infrastructure commitments. The agentic future is not a UI tweak. It is an industrial build-out.
And yes, the retail world is already litigating the boundary lines. Reuters notes Perplexity’s legal tensions with Amazon around automated shopping features.¹² (Reuters) The agent’s promise is frictionless commerce. The platform’s fear is disintermediation.
6) The energy bill becomes policy: compute as regulated infrastructure
In 2025, energy conversations about AI often lived in the realm of moral critique or long-term climate worry. In 2026, they are entering the realm of hard governance.
The European Commission now explicitly describes an obligation introduced under the Energy Efficiency Directive framework for monitoring and reporting the energy performance of data centres, including collection and publication of key performance indicators and water footprint data in a European database.¹³ (Energy)
This matters because LLMs are no longer periodic novelties. Agentic systems—browsers, coworkers, coders—are designed for continuous use. Continuous use creates continuous compute demand. Continuous demand, in turn, invites regulation.
The Commission’s broader Energy Efficiency Directive timeline underscores that this is not a theoretical intention; it is embedded in an updated policy regime.¹⁴ (Energy) And member-state level guidance (for example, Ireland’s explanation of reporting obligations) makes clear that the reporting machinery is being operationalised through delegated regulation and immediate reporting requirements for certain operators.¹⁵ (gov.ie)
In a single sentence: the LLM boom is colliding with the physical world—electricity, water, land, grid constraints—and the policy world is responding.
The next frontier, therefore, is not just model intelligence. It is compute efficiency, energy-per-token transparency, and the political legitimacy of expanding data-centre footprints to feed increasingly autonomous digital labour.
7) February’s true story: platforms, not models
Put all of this together and February 2026 looks less like a leaderboard update and more like a platform reconfiguration.
- Model menus are shrinking because orchestration has become the product.¹²
- Agents are leaving the sandbox and entering authenticated, transactional spaces.⁶⁸
- Enterprises are building “coworkers,” not chatbots—agents shaped by plugins, permissions, and workflow scaffolding.⁹¹⁰
- Evals are becoming work trials, focused on long-horizon tasks, reliability, and operational cost.³⁴⁵
- Commerce and distribution are emerging as choke points—who gets to mediate intent and purchasing.¹¹¹²
- Energy and reporting obligations are turning compute into a public governance issue.¹³¹⁴¹⁵
This is the Permian competition: an era defined by the ruthlessness of integration.
The romantic vision of AI has always been that intelligence would be the hard part. It turns out intelligence was merely the opening act. The hard part is everything else: trust, cost, governance, safety, consent, provenance, and the unglamorous truth that the future runs on power grids and procurement contracts.
February 2026 is when that truth stops being a footnote and becomes the headline.
Endnotes (sources consulted)
- OpenAI, “Retiring GPT-4o and other ChatGPT models,” OpenAI Help Center, updated February 2026, accessed 4 February 2026. (OpenAI Help Center)
- OpenAI, “Retiring GPT-4o, GPT-4.1, GPT-4.1 mini, and o4-mini in ChatGPT,” OpenAI, February 2026, accessed 4 February 2026. (OpenAI)
- OpenAI, “Introducing GPT-5.2,” OpenAI, 11 December 2025, accessed 4 February 2026. (OpenAI)
- OpenAI, “Introducing GPT-5.2-Codex,” OpenAI, 18 December 2025, accessed 4 February 2026. (OpenAI)
- Reuters, “OpenAI launches GPT-5.2 AI model with improved capabilities,” 11 December 2025, accessed 4 February 2026. (Reuters)
- Google, “The new era of browsing: Putting Gemini to work in Chrome,” Google Blog, late January 2026, accessed 4 February 2026. (blog.google)
- The Verge, “Google adds Gemini AI-powered ‘auto browse’ to Chrome,” published late January 2026, accessed 4 February 2026. (The Verge)
- Perplexity AI, “Comet Browser: a Personal AI Assistant,” accessed 4 February 2026. (Perplexity AI)
- Anthropic, “Cowork: Claude Code for the rest of your work,” 12 January 2026 (with updates noted in January 2026), accessed 4 February 2026. (Claude)
- Axios, “Anthropic bolsters enterprise offerings with Cowork plugins,” 30 January 2026, accessed 4 February 2026. (Axios)
- Financial Times, “How shopping chatbots might transform retail,” 29 January 2026, accessed 4 February 2026. (Financial Times)
- Reuters, “Perplexity signs $750 million AI cloud deal with Microsoft, Bloomberg News reports,” 29 January 2026, accessed 4 February 2026. (Reuters)
- European Commission, “Energy performance of data centres,” accessed 4 February 2026. (Energy)
- European Commission, “Energy Efficiency Directive,” accessed 4 February 2026. (Energy)
- Government of Ireland, Department of Climate, Energy and the Environment, “Data Centre Energy and Sustainability Performance Reporting Obligations,” 24 February 2025, accessed 4 February 2026. (gov.ie)